Beyond Review — AI Review Management
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A business with a Google Business Profile gets reviews at all hours, and a reply is expected within a day. Reading each one, writing an answer in the brand's voice and never missing one is work nobody has time for.
Beyond Creator's Beyond Review does that work. Reviews are collected from Google Business Profile on a schedule, the reply is drafted by Gemini in the brand voice the business set during onboarding, and depending on the mode it is published automatically, held for approval, or left to the owner.
GG Tech Teknoloji built the platform end to end: the Express and MongoDB API, the Next.js dashboard, and a multi-agent assistant on Google ADK that runs onboarding, profile management, replies, billing, competitor analysis and reporting through conversation.
Industry
SaaS / Reputation Management
Service
Product development, AI agents, platform
Technology
Node.js, MongoDB, Next.js, Google ADK, Gemini
Timeline
11 months
Industry
SaaS / Reputation Management
Service
Product development, AI agents, platform
Technology
Node.js, MongoDB, Next.js, Google ADK, Gemini
Timeline
11 months
Three Modes Instead of One Setting
Trust in an AI that answers on your behalf is not all-or-nothing, so the reply flow is not either.
Automatic: the reply is generated and published without waiting. Hybrid: it is generated and held for the owner to edit or approve. Manual: nothing is published; the draft waits.
The mode is set per business and per star rating, and can change at any time — five-star reviews can go out automatically while low ratings wait for approval. The default is hybrid. Every generated reply is checked by a second model call before it leaves: is it relevant and appropriate to the review, is it made up or too generic, does it promise anything such as a discount or refund. A reply that fails three attempts is not published and is left to the owner.
Above all of it sits an assistant. Instead of a form for every setting the user talks: connecting a profile, changing the mode, asking for a competitor report or a monthly summary all happen in the same conversation, routed to the agent that owns that job.
Key Features
- Scheduled review collection: Google Business Profile reviews are pulled by a job that runs every five minutes and matched to the business. Unanswered ones are chased by their own reminder job rather than waiting to be noticed.
- Replies in the brand's voice: Gemini drafts the reply from the brand voice captured during onboarding. Before publishing, a second model call checks that it fits the review and promises no discount, refund or guarantee; a reply that fails is not published.
- Six specialised agents, 55 tools: Onboarding, Google Business Profile, replies, billing, competitor analysis and reporting each have their own agent. A router agent classifies the message and hands it over, keeping context across the switch.
- Onboarding by conversation: Finding and selecting the business, reply mode and notifications per star rating, brand voice, additional settings, email verification and the Google Business Profile connection — collected in a chat rather than a settings form, and shown to the user as seven steps.
- Notifications where the owner already is: A new review, or a reply waiting for approval, reaches Slack, WhatsApp or SMS. Which channel and how often is a per-business setting.
- Reports, competitors and billing: Weekly analytics, monthly PDF reports and competitor comparison run across 17 scheduled jobs; subscriptions, invoicing and plan limits run through Stripe.
Why It Is Not One Prompt
Generating a review reply is a single model call. Everything around it is the product: collecting reviews without missing any, holding one voice, refusing to publish a bad answer, letting the owner decide how much autonomy the system has, and reaching them on the channel they actually read. That is where the 17 scheduled jobs, the quality check and the three modes come from — and why the assistant is six agents rather than one prompt, since onboarding, billing and competitor analysis share neither tools nor a way of speaking.
How We Solved the Problem
Client & Context
Client: Beyond Creator
Beyond Creator wanted a product that manages a business's Google Business Profile reviews without an operator watching an inbox: collection, replies, reporting and billing in one place.
The Problem
Reviews arrive around the clock and a late reply reads as no reply. Writing each one by hand in a consistent voice does not scale past a handful of locations — and handing it to an AI that publishes whatever it drafts is a risk no owner accepts blindly.
Solution & Features
We built the platform end to end. Reviews are collected on a schedule, the reply is generated by Gemini from the business's own brand voice and screened by a quality check, and the business chooses how much autonomy the system has: automatic, hybrid or manual. Everything else — onboarding, profile settings, billing, competitor analysis, reporting — is reachable by talking to a multi-agent assistant instead of navigating a settings maze.
Tech Stack & Architecture
Technologies:
Architecture: Three services. An Express API on MongoDB carries the domain — 15 models, 28 route modules, 27 controllers and 32 services — with 17 scheduled jobs for collection, reminders, reports and reconciliation. A Next.js dashboard is the business-facing surface. The assistant is a separate Python service on Google ADK: a router agent classifies intent with DSPy and hands off to one of six specialised agents, with session state in Redis.
Our Process
- 1
Scope: which parts of review management can be automated, and which must stay under the owner's hand.
- 2
Google Business Profile integration: OAuth, account and location selection, scheduled review collection.
- 3
Reply generation: brand voice captured at onboarding, drafting with Gemini, a second model call checking relevance and appropriateness.
- 4
Three modes: automatic, hybrid and manual, set per business and per star rating, switchable at any time.
- 5
Multi-agent assistant: a router plus six specialised agents on Google ADK, 55 tools between them.
- 6
Notifications and reporting: Slack, WhatsApp and SMS; weekly analytics and monthly PDF reports.
- 7
Billing: Stripe subscriptions, invoicing and plan limits.
Results
Beyond Review runs at beyondreview.ai. A business connects its profile through a conversation, and from that point reviews are collected, answered in its own voice and reported without anyone watching an inbox — with the owner deciding how much of it happens without them.
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