Research-Driven Product Design
UI / UX Design
Designs that talk to users, are validated by data, and scale across teams. From product discovery to distributed design systems, end to end.
GG Tech's UI/UX Design practice covers every phase of research-driven product design across 4 specializations: product design & prototyping, design systems, user research, and accessibility engineering — producing designs validated with users and scalable across teams.
Services in this area
Product Design & Prototyping
From Figma prototypes to production-ready screens, end-to-end design.
Design Systems
Consistent, scalable, and developer-friendly design libraries.
User Research
Validate product decisions with interviews, usability tests, and behavioral analysis.
Accessibility Engineering
WCAG 2.2 AA and EN 301 549 compliant interfaces.
What our UI/UX design engagement delivers
- User research and interview digests: who does which task, and where they struggle, on one page.
- Information architecture and flow maps: decisions rather than screens, with a clear entry and exit for every flow.
- A Figma design system: component library, tokens, WCAG 2.2 AA accessibility checks and light/dark themes.
- Interactive prototype plus a usability test report: task success measured before a line of code is written.
- Developer handoff package: measurements, states, empty and error screens and micro-interaction notes, delivered by the same team that engineers the product.
Frequently asked questions
What sets GG Tech's UI/UX approach apart?
Two things: (1) Research-based decisions: design decisions rest on method, not opinion; data comes from usability testing, contextual inquiry, surveys and card sorting. (2) Accessibility from the start: the WCAG 2.2 AA target enters the design process at the beginning; it is not a compliance check added after launch.
What does WCAG 2.2 AA mean, and why does it matter?
WCAG (Web Content Accessibility Guidelines) 2.2 is the current version, published by the W3C in 2023. Level AA is the level targeted in practice: screen reader compatibility (semantic HTML, ARIA), keyboard-only use, at least 4.5:1 colour contrast for text, a visible focus indicator and a target size of at least 24×24 pixels. In Europe, EN 301 549 is mandatory for public sector websites, and since 2025 the European Accessibility Act also covers certain private sector services. Semantic structure also makes content easier for search engines and AI tools to read.
What does a design system give you?
A token-based design system speeds up product development: a consistent interface, a single point of change (one colour or spacing token spreads across the whole product), design and code in sync (Figma component ↔ React or React Native component), theming (dark mode, white label) and accessibility by default. Build order: foundations (colour, typography, spacing, motion) → components → patterns → governance.
Material, Tailwind or a custom design system?
Material UI offers a fast start and an established design language, but makes brand differentiation hard. Tailwind gives high customization and speed; on its own it is not a design system, but a good foundation. A custom design system gives real brand differentiation and is a long-term investment. For B2B SaaS, Tailwind with shadcn/ui and a custom token layer is often the most balanced choice; brand-led B2C products need a custom system.
How do you choose a user research method?
We choose the question first, then the method. In discovery (understanding the problem): contextual inquiry, in-depth interviews, diary studies. In evaluation (testing the solution): moderated or unmoderated usability testing, 5-second tests, A/B tests. For information architecture: card sorting and tree testing. On the quantitative side: the SUS scale, NPS and conversion funnels. Sample size depends on the question; in qualitative usability testing five participants often surface the main problems (Nielsen).
How do you build accessibility into the development process?
In four stages: (1) Design: accessibility annotations in Figma, contrast checks and focus order. (2) Development: semantic HTML, ARIA patterns and focus management. (3) Testing: automated scans (axe-core, Lighthouse) in continuous integration; screen reader (VoiceOver, NVDA) and keyboard-only tests by hand. (4) Audit: a WCAG 2.2 AA audit before launch; findings are prioritized into the backlog. Building accessibility in from the start costs clearly less than fixing it after launch.
Work we delivered with this service
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