Observer – Energy Management Marketing Website
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Observer is an energy management product that helps businesses monitor and report their energy consumption. We built and launched the product's marketing website (observerenergy.com) in Framer, then moved the site to Next.js with the same look.
Industry
Energy Tech
Service
Website Design + Development
Tools Used
Framer, Next.js
Industry
Energy Tech
Service
Website Design + Development
Tools Used
Framer, Next.js
Understanding the Vision
Observer needed a marketing website that explains the product's modules and the industries it serves, backed by blog posts. The site covers home, about, solutions, modules, industries, blog and contact pages.
For the move to Next.js, the Framer components were brought into code with unframer, and live elements such as reveal-on-scroll sections, the logo ticker, the globe and the particle effect were rewritten. The pages were checked against the live site with screenshot comparisons.
Key Features
- Product Pages: Solutions, modules and industry pages explain the product by use case.
- Blog: Posts on energy efficiency, with list and detail pages.
- Animations: Reveal-on-scroll sections, logo and testimonial tickers, a globe and a particle effect.
- Responsive Layout: Separate breakpoints for mobile, tablet, desktop and wide screens.
- Framer to Next.js Move: The site was moved into code with the same look and checked against the live site with screenshot comparisons.
Conclusion
Moving to Next.js means the marketing site can now be developed without depending on Framer. Energy monitoring, analytics and reporting belong to Observer's own product; our job was building the marketing site and moving it into code.
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